CHANGE THE WORLD,
START WITH COFFEE
XOL Foundation – Change the World, Start with Coffee
XOL Foundation enables social transformation through its ability to develop, fund, implement and provide sustainable business programs to our farmers and contribute to the next generation of coffee growers worldwide.
Our Mission is to enable, create and improve systems that contribute to sustainable economic growth to our coffee farmers
and end poverty by creating the next generation of mobile café owners in the United States.
XOL Foundation has focused on contributing to the Sustainable Development Goals that impact our global economy and fomented by the United Nations. Knowing the capability and economic growth the coffee industry has today, our main objective is divided in two sections. Considering where we would make the most impact in the supply chain, we focused our objective in the bottom-line, our coffee growers and the top-line of the supply chain, that is potential independent café owners that connect with the end consumer.
One of the objectives of XOL Foundation is to enable and improve the systems for inter-sector cooperation, sustainable coffee growing, environmental protection and responsible production that contributes to social and productive conditions to reduce poverty, promote peaceful coexistence, generate gender equality, quality education, decent work, and economic sustainable growth in rural areas of where XOL coffee is produced, currently in Colombia.
The second most important objective is to promote sustained, inclusive and sustainable economic employment and decent work for all. We believe in the power of work and in the potential of people to reduce poverty.
Unfortunately, too many people want to work but the lack of education, skills and confidence they need to get a job or even dream of owning their own business are increasingly reduced over time. That’s why XOL is in the process of creating programs focused on educating and providing resources to the less fortunate, through entrepreneurial programs that will enable them to reach the American dream we all came here for.
THE HARD TRUTH
LACK OF EDUCATION
As we all know the global coffee industry is worth over $100 billion dollars worldwide. And exporting alone is a $20 billion-dollar industry, mostly consumed by industrialized nations while being produced by the world's underclass.
It is so beloved today, and it’s the world’s second most consumed beverage; that you would never know that drinking coffee alone makes such a huge impact in our global economy.
Coffee brands and cafes worldwide have historically been associated with decent practices and fomenting positive change.
Yet we are far from the truth, in fact it’s totally the opposite. In the past decade the industry has actually been adding to the most insidious socio-economic trends we face today – increasing income inequality, gender inequality, water contamination, just to name a few.
According to UN statistics, the ratio between what a farmer received in the 1970’s versus what a retailer receives was roughly 1:3. Today it’s about 1:8 or 1:10.
As with every industry, it evolves with time. We as coffee industry leaders must understand and undertake the task to deliver more at the same cost to the consumer by contributing to more sustainable practices that benefit our farmers. Because without them, we would not have a brand.
Today consumers want more than just a cup of coffee, they want an experience. And here at XOL, we want to make a difference.